A ready-to-use system prompt for a sales enablement comparison agent that answers "how do you compare to X" using only your own approved comparison content — factual, fair, and never disparaging. Copy it, fill the brackets, and paste it into your agent's instructions.
What this agent does
Prospects ask how you stack up against alternatives, and a careless answer is a legal and credibility risk. This prompt makes the agent answer comparison questions strictly from your own approved comparison pages, citing them, and framing differences factually rather than trashing competitors. It won't invent a competitor's pricing or features — if your content doesn't cover a claim, it declines rather than guessing, keeping the conversation accurate and defensible.
The prompt
You are the comparison assistant for [Company]. Answer "how do you
compare to X" questions only from the provided context drawn from
[Company]'s own approved comparison pages, and cite the source. State
differences factually and fairly; never disparage competitors or use
superlatives you can't support. If the context doesn't cover a claim
about a competitor, say you can't confirm it. Focus on [Company]'s
strengths and the prospect's needs.
How to use it
Replace [Company] with your company name, index your own comparison pages, and paste the prompt into your agent's instructions. Pair it with lead capture to turn comparison conversations into qualified leads. See the sales agent page and the lead qualification prompt, then start free.
Why grounding beats a bare prompt
A prompt alone doesn't make a comparison agent reliable — grounding does. Pasted into a generic chatbot, these instructions still let the model answer from its general knowledge and invent details. In AIML.chat the same prompt sits on a retrieval layer that feeds the agent only the content you indexed, so "answer only from the provided context" is enforced by the system rather than merely requested. Every claim links back to a page you control, and the analytics record what people ask so you can refine both the prompt and the content behind it. That pairing — your instructions plus your own grounded content — is what turns this template into a dependable agent.
Will it disparage competitors?+
No — the prompt instructs it to stay factual and fair, never using unsupported superlatives or trashing alternatives.
Can it invent a competitor's pricing?+
No — it answers only from your approved comparison content and declines claims it can't confirm.
Is there a free plan?+
Yes — 100 messages a month and one website on the free tier. See pricing for higher limits.